Official partners

Carlsberg has a long tradition of collaborating with both Swedish and international sports. With its Danish heritage, cycling is a natural part of the brand’s identity, and since 2020, Carlsberg has been a proud sponsor of Vätternrundan.

The partnership is more relevant than ever, as more and more Swedes are choosing alcohol-free options as part of a healthy lifestyle. At Vätternrundan 2025, the Carlsberg Team will be at the starting line, cycling around the lake alongside riders from all over the world — with the goal of crossing the finish line and receiving the ultimate finish-line reward: a cold and refreshing Carlsberg Alcohol Free, Sweden’s largest alcohol-free beer.

Enervit is produced by the Italian company ENERVIT S.p.A., founded in 1953 by the Sorbrini family. The company originally focused on liquid nutrition for seriously ill patients and began research in sports nutrition in 1972. In 1978, Enervit was launched as a brand for energy supplements for athletes.

Enervit is Vätternrundan’s longest-standing partner and was introduced to the Swedish market through Vätternrundan in 2003. Today, Enervit is a leader in energy and sports nutrition, providing energy drinks to all participants at the aid stations, offering pre-purchase packages, and spreading energy through social channels and events. During Vätternrundan, Enervit is present on site to provide nutritional advice and support participants throughout the entire race.

Shimano is a world leader in bicycle components and accessories and a proud official service partner of Vätternrundan. Participants can have their bikes serviced before or during the event by this leading service provider, adding extra value for those who want to be confident that everything is working optimally during the race.

At the Nordic Bike Expo during Vätternrundan, Shimano offers both service and sales of its official products — a helmet and a tire specially selected to suit Vätternrundan participants.

During Minivättern, in collaboration with Lazer, Shimano ensures that parents receive the right guidance on how a helmet should fit safely on their children. Shimano trains mechanics worldwide, and at Vätternrundan the mechanics working at the aid stations also receive specialized training and are equipped with spare parts. This allows participants to feel secure and get help if anything should go wrong during the race.

As part of the world’s largest recreational cycling event, Shimano ensures that all participants receive the best possible service and support so they can focus on completing their ride and achieving their goals.

Sportograf is one of Vätternrundan’s official media partners, ensuring that all participants receive high-quality photos — a memory for life. They are present throughout Cycling Week, photographing all the races so that every cyclist can relive their experience.

By keeping the race number clearly visible, Sportograf makes it easy to find your photos after the race. Within a few days, they are available online, ready to browse and purchase as personal keepsakes. A smooth and professional way to preserve your experience from the world’s largest recreational cycling event!

Canyon develops world-class bicycles grounded in German engineering and driven by a passion to create the ultimate cycling experience. From design and innovation to the finished product, every detail is crafted to deliver maximum performance and joy on the road. It’s no coincidence that Canyon bikes win Grand Tours, World Championships, and international tests.

As an industry pioneer, Canyon sells directly to cyclists, without intermediaries, ensuring the highest quality at the best price. Since 2023, Canyon has been a proud sponsor of Vätternrundan, making sure that both recreational riders and professionals have the right equipment to perform and enjoy the race.

At the Nordic Bike Expo, Canyon will be on site to showcase the latest bikes for road cycling and other disciplines. MTB riders will also have the chance to challenge themselves in the Canyon Power Climb — the first to the top wins exclusive Canyon gear!

Guided Heroes started out as coaching for endurance athletes and their trainers but has gradually expanded its offerings to support recreational athletes at all levels. Through collaborations with En Svensk Klassiker and Arbetsplatsklassikern, in which Vätternrundan is a proud co-owner, they inspire Swedish companies to invest in health and well-being.

As a partner of Vätternrundan, Guided Heroes provides the official training program and offers tailored cycling plans for both beginners and athletes. Cycling is a low-impact form of exercise that everyone in the workplace can participate in, promoting an active lifestyle. Ahead of Cycling Week, Guided Heroes and Vätternrundan are launching a new initiative to make participation easier and give more people the opportunity to take part in the races.

Holms Attachments was founded in 1927 in Motala as Holms Industri to manufacture and sell products for the iron industry. In its early years, Holms produced horseshoes and shovels, but as horses were replaced by cars and trucks, the company had to adapt its business model. During the 1940s and 50s, the company began producing plows and sweepers, and today Holms is a market-leading brand for sweeper rollers and sweepers.

Today, Holms Attachments manufactures and sells sweeper rollers, snow plows, and sweepers worldwide. Their products are used for snow removal, sand sweeping, and anti-slip measures, compatible with tractors, loaders, trucks, and excavators. Through its brand promise, Safer Roads, Holms ensures safer road conditions for everyone, making its partnership with Vätternrundan a natural fit. Holms is proud to be part of the cycling experience by sweeping selected parts of the course during Cycling Week, contributing to a safer and more enjoyable experience for all participants. For Holms, it is also especially rewarding to collaborate with another Motala-based company that, like themselves, showcases Motala on the global stage.

Medevi offers organic skincare, sports, and liniment products developed with the utmost care for both skin function and the environment, delivering results that make a difference. One of cyclists’ favorites is Medevi Chamois Creme — the RumpRäddaren, an official Vätternrundan product. This is a must-have for anyone wanting to complete the entire race while taking care of themselves and their well-being. Why suffer chafing when it can be prevented?

Medevi is also renowned for its modern organic products rooted in over 300 years of health and wellness tradition. The products are manufactured at Medevi Brunn, the oldest health spa in the Nordic region, founded in 1678. To give cyclists the best possible preparation for the race, the products are both organic and effective.

Medevi will be present at the Nordic Bike Expo during Cycling Week, offering both advice and sales of their products so participants can give their bodies the best possible support ahead of the race.

As an official supplier and accommodation partner for Vätternrundan, Svecia Travels helps participants and visitors find the right place to stay during Cycling Week. They offer campsites, group lodging, houses, apartments, rooms, and cabins in Motala and the surrounding area — all designed to ensure a smooth and comfortable stay. Throughout the week, they are on-site at their office near the start and finish lines to assist with accommodation questions and provide tips on things to experience in the area.

Want to come back and enjoy the beautiful surroundings of Östergötland and Lake Vättern? Svecia Travels offers Vätternrundan’s official cycling packages, perfect for those who want to return and explore the area on two wheels. They also organize guided tours, including the unique Vätternrundan Behind the Scenes experience, giving you an exclusive look at what happens behind the scenes of the world’s largest recreational cycling event.

With over 12 years of experience helping cyclists and visitors, Svecia Travels ensures you get the most out of your stay during Vätternrundan!

Woom is an international company specializing in bikes for children and youth, and is proud to be the official bike supplier for Vättis, Vätternrundan’s mascot. Founded in 2013 in Vienna by two cycling-loving fathers who wanted to create the perfect bike for their children, Woom bikes are lightweight, durable, and child-friendly, making them ideal for kids learning to ride in a simple and safe way.

Since 2024, Woom has been the official supplier of children’s bikes for Vätternrundan and is on-site during the event, giving visitors, families, and their children a unique opportunity to try their award-winning bikes. During Vätternrundan, children can borrow Woom bikes from Fritidsbanken in the kids’ area to participate in MiniVättern or ride the skills course.

Woom also organizes fun competitions with great prizes, encouraging children and youth to stay active and discover the joy of cycling.

Are you aiming for En Svensk Klassiker, or curious about how you can challenge yourself? Whether you’re a Vätternrundan participant, a Klassiker competitor, part of a company, a school class, or a family, there’s something for you!

Since its launch in 1971, around 80,000 diplomas have been awarded to those who have completed En Svensk Klassiker, Tjejklassikern, or Halvklassikern. Interest in the different Klassiker events continues to grow, with approximately 150,000 participants each year — and 9,000 people completing the full challenge.

Want to experience the challenge together with others? Arbetsplatsklassikern and Skolklassikern make it easy for companies and schools to get started and inspire more people to enjoy being active. Vätternrundan is a proud co-owner of En Svensk Klassiker, and together we promote public health in Sweden — training goals create motivation, and together we make Swedes healthier.

During Vätternrundan, you’ll find En Svensk Klassiker on-site with souvenirs, inspiration, and guidance for employers and companies looking to organize an Arbetsplatsklassiker. For families, there’s Minivättern, where Skolklassikern and the popular “Skoj med Hoj” stations let the youngest discover the joy of cycling.