Vätternrundan + Your Company = A Perfect Match
Want to explore our corporate offering and become part of something that makes a real difference? Get in touch!
We set wellness in motion
Business
Become part of something bigger
Getting involved in Vätternrundan as a company is much more than just taking part in a ride. It’s a long-term investment in your brand, your employees, and societal development. You not only offer your staff an accessible and appreciated wellness activity, but also become part of a larger movement that promotes sustainable health, the joy of movement, and a more cycling-friendly society.
Strengthen your brand
Being visible together with Vätternrundan means being associated with joy, camaraderie, a true festival atmosphere, well-being, and a healthy approach to movement and health. It’s much more than just taking part in a ride.
The numbers speak for themselves:
- Brand Power Index +48% – stronger brand association through sponsorship
- +22% increased likeability – simply by being associated with Vätternrundan
- 200–300 million in annual media reach – across owned and external channels
- SEK 12,500 in health impact per participant/year – a direct contribution to public health
Ride with us
Adults are often key to children’s physical activity habits, and right now we are seeing a trend where everyday cycling is declining, often replaced by electric-powered transport. This affects not only public health, but also future work capacity and societal costs.
As a company, you can make a difference – by leading the way and setting an example.
Whether you want to inspire your employees to be more active, increase your visibility in an engaged cycling context, or work long-term with your market position, we offer:
- Tailored corporate wellness initiatives
- Event spaces during Cykelveckan in June – reach thousands of participants and visitors
- Advertising via Cykla.se – Sweden’s leading cycling platform
- Strategic partnerships/sponsorships – with exclusive access to Vätternrundan’s digital channels and the right to use our brand in your communication
“Take the leap! It builds team spirit and gives something back to the entire organization. Vätternrundan is an incredible event that truly should be experienced together.”
All our races
Sometimes it’s a swim or a coffee break that helps set your wellness in motion. Other times, it’s about aiming for a new challenge. With us, there’s a ride for everyone — long, short, or somewhere in between. Choose the challenge that suits you best.
